We've come to the end of my design principles series, and we're going out on one of my favorite concepts. I have a slight obsession with kerning and a passion for white space. What better way to a girl's heart?
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Design Principles: Proximity
The design principle of proximity is pretty easy in theory, but I still see a lot of people struggle with it. Understanding this concept will ensure that your lettering compositions make sense to the viewer.
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Design Principles: Balance
Design principles describe how artists can arrange the elements (letters, shapes, etc.) in their work. These principles are important because they help to create more engaging artwork than if they weren't used.
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