One of the most common mistakes in lettering is found within most styles of contrasted type: where people use thick and thin strokes. It's a dead giveaway showing that you don't truly understand typography. If the stroke weight isn't in the right places, your lettering will feel unbalanced. The main culprit (and my biggest pet peeve) is the capital A.
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Back to Basics: Sans-Serif
This is the second post in my "Back to Basics" series discussing the three basic categories of type styles: serif, sans-serif and script. Knowing these three styles will allow you to letter almost anything you can imagine. Last week, I talked about serif type. This week, we're stripping it down to sans-serif.
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Back to Basics: Serif
This is the first in a series of posts discussing the three basic genres of type styles: serif, sans-serif and script. There are tons of variations within these styles, but learning these basics will establish a good foundation in your lettering repertoire.
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Design Principles: Contrast
Let's go talk about contrast. You know the basics: it's when two elements are different. Think big or small; high or low; day or night. But how do you apply this concept to lettering? It's more than just using black and white.
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