Using repetition brings cohesiveness to your design. This simple principle means using the same or similar elements in your composition more than once.
Read MoreDesign Principles: Alignment
Alignment, like the design principle of proximity, aids in organizing your composition. Instead of randomly placing bits of text in your design, aligning them helps it look neat and orderly. But in lettering, alignment means a lot more.
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Design Principles: Proximity
The design principle of proximity is pretty easy in theory, but I still see a lot of people struggle with it. Understanding this concept will ensure that your lettering compositions make sense to the viewer.
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Design Principles: Balance
Design principles describe how artists can arrange the elements (letters, shapes, etc.) in their work. These principles are important because they help to create more engaging artwork than if they weren't used.
Read MoreThe Difference Between Lettering and Calligraphy
People often confuse lettering with calligraphy. Though similar at first glance, they are two distinct disciplines. We're talking minutes to do something versus hours to do the same thing. It's writing versus drawing.
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