The design principle of proximity is pretty easy in theory, but I still see a lot of people struggle with it. Understanding this concept will ensure that your lettering compositions make sense to the viewer.
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The design principle of proximity is pretty easy in theory, but I still see a lot of people struggle with it. Understanding this concept will ensure that your lettering compositions make sense to the viewer.
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Design principles describe how artists can arrange the elements (letters, shapes, etc.) in their work. These principles are important because they help to create more engaging artwork than if they weren't used.
Read MoreThe term "graffiti" can get confusing. The lines are starting to blur between vandalism and street art. I caught up with local aerosol artist ENVYS for his take on the subject and to figure out how he creates those crazy-looking letters.
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People often confuse lettering with calligraphy. Though similar at first glance, they are two distinct disciplines. We're talking minutes to do something versus hours to do the same thing. It's writing versus drawing.
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So, you need a design concept. You want something creative that's still easy to read. It should be original and completely customized to fit your needs. A professional letterer is your answer.
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